US Institutions like USC, Cornell, Duke, Chapman, and SETU Ireland Offer a Bachelor of Arts in Influencer Marketing

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Prestigious US institutions like USC, Cornell, Duke, and Chapman have explored influencer-related courses. South East Technological University (SETU) in Ireland now offers a Bachelor of Arts in Influencer Marketing, the first major of its kind. SETU aims to equip Generation Z with social media expertise in a $21 billion influencer marketing industry, reflecting the growing appeal of content creation as a career. However, success depends on adapting to the ever-changing social media landscape, as experts caution.


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