*ICC Taps Influencers to Boost Cricket World Cup Excitement on Social Media*

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*ICC Taps Influencers to Boost Cricket World Cup Excitement on Social Media*

The ICC Men’s Cricket World Cup 2023 is embracing influencer marketing, featuring celebrities like Ranveer Singh, Pritam, and social media influencers in its official anthem, 'Dil Jashn Bole.' The ICC partnered with Meta to collaborate with over 500 creators in India, expanding its global reach. A 'Super 50' group of creators will cover matches, sharing behind-the-scenes content on social platforms. The campaign 'It Takes One Day' also involved 85 content creators. Several digital creators, including Chinki Minki, Neel, Shresta Iyer, Siddharth Nigam, and Abhishek Nigam, are actively promoting the official anthem on social media.


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